Burstly then turns around and sells this data to third-party advertising networks-such as Millennial Media-in order to display targeted ads. The data is then passed to an advertising platform, in this case, Burstly, that specializes in helping marketers post ads on mobile devices. To do this, they collect as much information on players as possible-usually by introducing new deals and features in return for supplying them with your email address, age and other identifiers. Rovio, like many free service providers, makes its money by selling ad space in its games. This data leak is the result of how Rovio, creator of the Angry Birds app, collects and uses player information.
It’s like sending a flock of talkative parakeets to send a private message to one person. The game, which has come under fire for leaking player data before, continues to send user information including age, gender, home address, and numbers identifying the user’s device to third parties with little to no encryption on either end. Yes, the massively popular mobile game where you slingshot a group of birds into wooden structures crafted by a group of devious pigs, is playing fast and loose with user data. While we no longer have to worry about a group of carrier pigeons leaking important information, we do have to worry about another group of birds that are taking their place: Angry Birds. But that type of data leakage went with the territory. Yet they weren’t a secure method of communication: they could get lost, captured or snacked upon by a hungry falcon. These modern-day sky-rats were capable of delivering messages up to 100 miles away and returning to their roost in a single day. Back in the heyday before the Internet, and even before the telephone, there was one somewhat-reliable way of spreading information far and fast: the carrier pigeon.
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